The Challenge
Booth Builders had a backlog of incredible work but no way to showcase it. They were using WhatsApp to send photos to potential clients, which felt unprofessional for £100k+ projects. They needed a "digital showroom" that reflected the precision of their builds.
The Approach
We built a cinematic portfolio experience.
- High-Resolution Galleries: Implemented lazy-loaded, full-screen project galleries with "Before & After" sliders.
- Process Transparency: A dedicated page explaining the 6 stages from initial quote to final sign-off.
- Testimonial Integration: Video testimonials from past clients embedded directly into relevant project pages.
- Project Location SEO: Created landing pages for Sheffield's high-value areas like Ecclesall and Dore.
The Results
- 210% increase in portfolio page engagement time.
- Successfully landed three £80k+ extensions in the first 4 months directly attributed to the new site.
- Referral-to-Lead conversion rate improved by 45% as past clients now had a professional link to share.
- Streamlined sales process: The owner now uses the website as a visual aid during site visits.