The Workbench.
Digital advice for UK tradespeople.
Practical guides, SEO advice, and digital strategy for builders, electricians, plumbers, and trades across the UK.
Electricians
May 12, 20256 min read
Why Every Electrician Needs a Website in 2025 (And What It Should Include)
Most homeowners search Google before calling. If you're not there, you don't exist.
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SEO
May 5, 20258 min read
How to Get Your Plumbing Business to Page 1 of Google in Your Local Area
Local SEO for plumbers — the practical 2026 guide.
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Compliance
April 28, 20254 min read
Gas Safe Registration: How to Display It Properly on Your Website
The legal requirements and the marketing best practices for Gas Safe display.
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Strategy
April 15, 20257 min read
The Checkatrade vs Your Own Website Debate — Answered
Why you should run both — and how they should work together.
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Platform
April 2, 20255 min read
What Is TradeDesk and How Does It Help Tradespeople Win More Work?
An introduction to the management platform built into Avorria Trades websites.
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