The Challenge
Crestline Roofing was missing out on the "storm season" surge every year because their site didn't rank for emergency keywords. They also struggled to prove the longevity of their work, which is critical for expensive re-roofing projects.
The Approach
We created a "dual-purpose" site for panic repairs and planned installs.
- Emergency Response Mode: A high-visibility banner that activates during high-wind weather alerts in Nottingham.
- Guarantee Badging: Prominent display of their 20-year insurance-backed guarantees.
- Drone Survey Showcase: Integrated drone footage to show clients the "unseen" quality of their ridge work and flashing.
- Material Guide: A blog series explaining the pros/cons of slate, tile, and GRP flat roofing.
The Results
- 55% increase in emergency lead volume during the first major storm season after launch.
- 32% growth in full re-roofing contracts due to increased trust from the drone-survey videos.
- First-page Google ranking for "roofer Nottingham" and "emergency roof repair Mansfield".
- Lower customer acquisition cost as organic leads replaced high-cost Facebook Ads.