The Challenge
Landscaping is notoriously seasonal. Greenwood Landscapes had more work than they could handle in May, but their crew was idle in January. They needed a website that could drive "planning leads" during the off-season.
The Approach
We built a seasonal-intelligent marketing site.
- "Plan Your Summer" Campaign: A winter-specific landing page offering design consultations and early-booking discounts.
- Material Samples Gallery: High-res photos of porcelain, sandstone, and composite decking options to help clients choose from home.
- 3D Design Showcase: Highlighted their use of CAD/3D rendering to help clients visualise their garden before the first spade hits the ground.
- Resin Driveway Landing Page: Targeted a high-volume, year-round search term to balance seasonal fluctuations.
The Results
- 85% increase in winter design bookings, ensuring the team remained full-capacity through the off-season.
- Project lead-time extended to 8 months, allowing for better resource planning.
- Conversion rate on driveways doubled thanks to the detailed material comparison guides.
- Average garden project value increased by 35% as clients added more premium features during the design phase.