The Challenge
As the heat pump market exploded, Northern Climate faced a unique problem: the public was confused. They were spending hours on the phone answering the same basic questions about the Boiler Upgrade Scheme (BUS). Their website needed to become an educational engine that qualified leads before they picked up the phone.
The Approach
We built a data-driven authority site for the renewable energy sector.
- Grant Eligibility Calculator: A simple 4-step form that tells users if they qualify for the £7,500 BUS grant.
- Comparison Engine: Visual breakdowns of running costs: Heat Pump vs Gas vs Oil.
- Interactive FAQ: A searchable knowledge base that addresses noise, space, and installation time concerns.
- Cheshire Outreach: Targeted landing pages for high-disposable-income areas like Wilmslow and Alderley Edge where demand for AC and heat pumps is highest.
The Results
- 3.5× Return on Investment (ROI) on website build costs achieved within 6 months.
- 70% reduction in "unqualified" phone enquiries as the site educated the user beforehand.
- Average project value increased to £12k as the focus shifted to full renewable system design.
- Winner of the "Sustainable Tech Business" award in Manchester.