The Challenge
Pennine Heating Solutions provided premium engineering work but their digital presence felt "budget". They were struggling to win higher-end installation projects because their portfolio didn't reflect the complexity and quality of their stone-property central heating work in western Sheffield.
The Approach
We pivoted the brand from "generic gas man" to "heating system architects".
- Portfolio-First Design: Implemented high-resolution case studies showing complex pipework and premium smart-control installations.
- Grant Checker: Added a simple tool for homeowners to check eligibility for energy-efficiency grants.
- Manufacturer Partnerships: Highlighted their status as Accredited Installers for Worcester Bosch and Vaillant.
- Stone-Property Specialist SEO: Targeted keywords related to period property heating, loft-conversion plumbing, and complex system design.
The Results
- £14,000 in new qualified installation pipeline generated in the first 30 days.
- Conversion rate on contact forms tripled compared to the old site.
- Awarded "Regional Installer of the Year" by a major manufacturer, citing their professional digital presence as a benchmark for the trade.
- Ranked #1 for "premium boiler installation Sheffield" within 4 months.