Concept Site
Painter & Decorator · Leeds

Ridgeway Decorators

Professional painters and decorators in Leeds, providing high-end residential finishes and large-scale commercial decorating contracts across West Yorkshire.

Headline metric
↑ 2.8× commercial leads
Rating
5.0
Ridgeway DecoratorsCALL · 0113...
PDA Approved
Premium Decorators Leeds
SERVICE
Interior Painting
SERVICE
Exterior Decorating
SERVICE
Spray Finishing
SERVICE
Heritage Work

The Challenge

Ridgeway Decorators were experts in their craft but were often outbid by lower-quality competitors because they couldn't justify their premium rates to potential clients who just saw "another painter".

The Approach

We built a site that focused on "The Difference".

  • Macro Portfolio: High-resolution close-ups of cutting, masking, and finish quality to show the difference between a £200 room and an £800 room.
  • Commercial Landing Page: Specifically targeted estate agents and property managers with a "hassle-free" service pitch.
  • Spray Finishing Feature: Highlighted their use of Airless Spray technology for kitchen resprays — a high-margin, high-demand service.
  • Colour Consultation Tool: Integrated a tool to help clients pick palettes, positioning them as designers, not just labourers.

The Results

  • 2.8× increase in commercial enquiries from local property management firms.
  • Secured a 3-year contract for a major Leeds hotel chain.
  • Reduced quote-to-job time as the website did 80% of the "selling" before the first visit.
  • 92% of residential clients opted for the "Full Designer" package rather than basic painting.

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