The Challenge
Ridgeway Decorators were experts in their craft but were often outbid by lower-quality competitors because they couldn't justify their premium rates to potential clients who just saw "another painter".
The Approach
We built a site that focused on "The Difference".
- Macro Portfolio: High-resolution close-ups of cutting, masking, and finish quality to show the difference between a £200 room and an £800 room.
- Commercial Landing Page: Specifically targeted estate agents and property managers with a "hassle-free" service pitch.
- Spray Finishing Feature: Highlighted their use of Airless Spray technology for kitchen resprays — a high-margin, high-demand service.
- Colour Consultation Tool: Integrated a tool to help clients pick palettes, positioning them as designers, not just labourers.
The Results
- 2.8× increase in commercial enquiries from local property management firms.
- Secured a 3-year contract for a major Leeds hotel chain.
- Reduced quote-to-job time as the website did 80% of the "selling" before the first visit.
- 92% of residential clients opted for the "Full Designer" package rather than basic painting.