The Challenge
Vance Bathrooms were expert installers but their sales cycle was too slow. They were spending days on quotes only for clients to go with cheaper "all-in-one" retailers. They needed to position themselves as the "boutique alternative" to the big chains.
The Approach
We built a luxury "Virtual Showroom".
- Immersive Galleries: Used 4K photography and video walkthroughs of finished bathrooms to convey the "luxury feel" that photos alone miss.
- Fixture Guides: Educated clients on the difference between high-end brassware and cheap alternatives.
- Booking Fee System: Integrated a small "design fee" booking system to qualify leads — ensuring they only spend time on serious prospects.
- Stockport Expansion: Targeted affluent areas like Bramhall and Hazel Grove with tailored landing pages.
The Results
- £22,000 increase in average monthly revenue within 5 months.
- Quote-to-Hire ratio improved by 65% as the "design fee" filtered out time-wasters.
- Project value doubled: Clients were now requesting premium fixtures and underfloor heating by name.
- Featured in "Manchester Interiors" magazine as a top local installer.