The Challenge
Cardinal Electrical was a successful business but they were "chasing work" every month. They had high turnover but low predictability. They needed their website to win them high-value, recurring service contracts from Birmingham's industrial and commercial sectors.
The Approach
We built a "B2B Authority" platform.
- Contractor Comparison Page: A detailed table showing why their ECA-accredited status and £10m insurance coverage make them the safe choice for large firms.
- Client Portal Concept: Showcased how they manage compliance documentation for their clients (integrated with TradeDesk).
- Industrial SEO: Targeted "industrial electrician Birmingham" and "office data cabling Black Country".
- Case Study Focus: Created long-form case studies of warehouse fit-outs and retail park maintenance projects.
The Results
- 12 new annual service contracts signed within 6 months, creating a stable recurring revenue floor.
- Became the "Preferred Contractor" for three major Birmingham property management groups.
- 250% increase in EICR testing volume as the site automated the lead-capture process for multi-site landlords.
- Average contract length increased as the professional site proved their long-term stability.